July 06, 2010 14:44

The most valuable brand of 2010 is once again, Türk Telekom

Published under About TT > Press Bulletin

Türk Telekom has continued its success in the previous year, in a research of “Most Valuable Companies of Turkey” conducted by Brand Finance, the British brand valuation consultancy company, and merited to take place at the first rank

Türk Telekom, Turkey’s leading communiactions and convergence technologies group, has been determined to be the most valuable brand of Turkey for two consecutive years, says Capital review, in a the research of the Most Valuable Brands of Turkey conducted by the leading brand valuation consultancy company Brand Finance.

Türk Telekom was the first in the research of the Most Valuable Brands of Turkey, with its brand value of 1.592 billon US Dollars, in the year 2009 where it has participated in for the first time. The present year it kept its successful position as “the Mosta Valuable Brand” of Turkey, once again, in the research with its brand value of 1.692 billion US Dollars. In the existing success of Türk Telekom value added products and services in the fields of voice, data, videa and contents, as well continuous brand investments has taken significant roles.

Türk Telekom, had been, at the result of investments realized during the most recent times, a symbol of change and innovation. Türk Telekom, who has taken title of the Most Valuble Brand of Turkey second time in 2010 following 2009, has not only added value to its brand through strategies developed in two years and and continuous investments realized, but also became a symbol of change and innovation in Turkey.

Technologies it developed in the fields of convergence and communications, regional steps taken aiming to be an active player in international data market, sustainable social responsibility projects have been headstones of the process strengthening Türk Telekom brand. Türk Telekom keeps on developing value added products and services in the orientation of needs of its customers, as well aims to keep on this success in being the most valuable brand during next years.